Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions eBook free

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Author: Laura Mazur
Published Date: 23 Sep 2005
Publisher: John Wiley & Sons Inc
Language: English
Book Format: Hardback::432 pages
ISBN10: 0470011734
ISBN13: 9780470011737
Publication City/Country: New York, United States
Filename: marketing-the-professional-services-firm-applying-the-principles-and-the-science-of-marketing-to-the-professions.pdf
Dimension: 163x 236x 32mm::810g
Download Link: Marketing the Professional Services Firm : Applying the Principles and the Science of Marketing to the Professions
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Includes bibliographical references and index. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Description. Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services Marketing the Professional Services Firm. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. 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